Our Story

An adopted rabbit during a pandemic led to a teenager's hours of doodling on an IPad, which led to the character of LiLi Rabbit. Mom Nahndi, and daughter Azure came together to create a children's book that taught about trying new things and making good decisions. That book led to a vision of a character who reflects the many moods and attitudes we all know, now brought to life through clothing and merchandise for the whole family that is meant to bring smiles. We hope the book brings treasured moments to families, and that the character of LiLi Rabbit becomes a valued family friend.

- Nahndi and Azure